The Map of E-commerce in Indonesia

The Map of E-Commerce ranks Indonesia’s top e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Last updated was collected in July 2019.

Find Out E-commerce Competition in Indonesia

Methodology

Monthly Visits

Average monthly website visits. Source: SimilarWeb

App Ranking

Average ranking of mobile app ( Source: App Annie )

Social Media Followers

Source: Facebook, Twitter & Instagram

The number of Facebook followers were taken from country-specific pages except for regional players where the number of country-specific followers are not publicly available.

Number of Employees

Source: LinkedIn. Data will be displayed as (n/a) if the number of employees are not available

List of Merchant

We took the list from the official website of iDEA (Association of Indonesian E-Commerce). We exclude every Ticketing, Mutual Funds, Rental, Insurance, Food Delivery, Coupon, Cashback & Classified Ads type E-Commerce
E-commerce who qualified for this list meets the minimum requirement of 100,000 visitors per month or 100,000 social media followers.

About iPrice Group

iPrice Group is a meta-search website operating in Indonesia and six other countries across Southeast Asia namely in; Malaysia, Singapore, Philippines, Thailand, Vietnam, and Hong Kong. iPrice partners with some of the biggest brands in the region such as Tokopedia, Bukalapak, Lazada, Shopee, Zalora, Gojek, Traveloka, Klook and more. On a regular basis, iPrice Group releases insights on topics pertaining to e-commerce, startups, and others.

Iprice Group also conducted a research on the behavior of Indonesian shoppers and found that they are interested in different categories. iPrice has listed down popular top ten products such as Smartphone (Xiomi, Oppo and Samsung), Sim card from Smartfren, products from Oriflame, gift/present like frame, Toys, Gemscool and Gramedia bookstore.

The State of eCommerce in SEA 2017

This research is based on data garnered by iPrice from more than 1,000 eCommerce merchants across Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam). Explore iPrice's findings on the most important metrics in eCommerce business and learn about the differences and similarities between each market.

Find out more