Find Out E-commerce Competition in Indonesia


Monthly Visits

Average monthly website visits. Source: SimilarWeb

App Ranking

Average ranking of mobile app ( Source: App Annie )

Social Media Followers

Source: Facebook, Twitter & Instagram

The number of Facebook followers were taken from country-specific pages except for regional players where the number of country-specific followers are not publicly available.

Number of Employees

Source: LinkedIn. Data will be displayed as (n/a) if the number of employees are not available

List of Merchant

  1. We took the list from the official website of iDEA (Association of Indonesian E-Commerce). We exclude every Ticketing, Mutual Funds, Rental, Insurance, Food Delivery, Coupon, Cashback & Classified Ads type E-Commerce
  2. E-commerce who qualified for this list meets the minimum requirement of 100,000 visitors per month or 100,000 social media followers.

About iPrice Group 

iPrice Group is a meta-search website operating in Indonesia and six other countries across Southeast Asia namely in; MalaysiaSingaporePhilippinesThailandVietnam, and Hong Kong. iPrice partners with some of the biggest brands in the region such as  TokopediaBukalapakLazadaShopeeZaloraGojekTravelokaKlook and more. On a regular basis, iPrice Group releases insights on topics pertaining to e-commerce, startups, and others.

The State of eCommerce in SEA 2017

This research is based on data garnered by iPrice from more than 1,000 eCommerce merchants across Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam). Explore iPrice's findings on the most important metrics in eCommerce business and learn about the differences and similarities between each market.

Find out more

iEMA Awards

The iPrice E-Commerce Merchant Awards (iEMA) 2017 is Southeast Asia’s preeminent awards voted and judged by online consumers. Running in its second year, merchants will have the opportunity to win two categories:

"Popularity Award 2017" for the merchant with the highest number of votes

"Quality Award 2017" for the merchant with the highest average rating

Winners will be chosen on country levels as well as a pan-regional winner for the best overall merchant. Click here to vote your favourite merchant and stand a chance to win a Samsung smartphone.

Find out more

The Map of E-Commerce in The News

CNN Indonesia mengulas Peta Ecommerce Indonesia dalam sebuah video bersama Hera F. Faryn.

A report by iPrice finds that local businesses are still dominating the list of the most visited e-commerce sites in Indonesia.

Menurut iPrice, Tokopedia adalah pemain C2C terbesar dengan jumlah pengunjung rata-rata per bulan mencapai 50,66 juta di kuartal II 2017.

Based on all iPrice's parameters, Lazada, Tokopedia, Bukalapak, and Mataharimall were always on the top list of 10 ecommerce in Indonesia.

Menurut laporan iPrice Group, perusahaan e-commerce di Indonesia mulai mempersiapkan diri untuk menghadapi kehadiran Amazon di Asia Tenggara.

Lazada and Tokopedia, in which Alibaba is also an investor, dominate Indonesia in customer traffic according to iPrice.

Shopee, pemain asal Singapura tidak kalah gesit dalam meraih kue pasar Indonesia.

Di kuartal I, Lazada bertahan di posisi puncak dengan jumlah pengunjung tertinggi, diikuti oleh Tokopedia dan Bukalapak.

Menurut riset iPrice, Tokopedia selalu berada di posisi jajaran teratas di Peta E-Commerce Indonesia.

Berdasarkan riset iPrice, rata-rata orang Indonesia menghabiskan waktu sebanyak 3 jam 16 menit untuk berselancar di sosial media.

Lazada and Tokopedia dominated Indonesian e-commerce, but Shopee found significant growth and success.

Qoo10 Leads Singaporean Market

Indonesia’s e-commerce landscape: bigger market, bigger challenges

According to iPrice Group, Bukalapak has become a bazaar for shoppers seeking bargains. 

Leading Fashion E-commerce Application in Indonesia

View the Map of E-Commerce in Other Countries

Thank You for Reading This Report

Share the Map of E-Commerce

Please kindly share this report into your social media with the button below.

Found this insightful? Have any questions? Let us know your thoughts by filling in this form or check the full data here

View Data in DetailEmbed this Report to Your Website

Please kindly copy and paste this below codes to embed this graph into your website